"The authors have succeeded in creating a book that engages the
reader in an unconventional and memorable manner...a sound piece of
scholarship that accomplishes its task of introducing Indian
aesthetic theory and Tamil hoardings"-" Southwest Journal of
Cultures"
The Erotic. The Valorous. The Furious. The Terror-stricken. The
Pathetic. The Comic. The Disgusting. The Marvelous. The
Peaceful.
According to the "Natyashastra," a second-century Indian theory
of aesthetics, there is a spectrum of nine emotions that superior
works of art should evoke. This book picks each of the emotions
apart, exploding them into their modern context: Tamil cinema
billboards, or hoardings, as they are popularly known.
A team of hoarding artists from Chennai's Kollywood movie
industry have created monumental paintings expressing each of the
nine emotions in their own inimitable style. For the initiated,
insightful essays illuminate the intersection of culture, commerce,
and politics.
General
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