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Communication and Channel Systems in Tourism Marketing (Paperback, Revised)
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Communication and Channel Systems in Tourism Marketing (Paperback, Revised)
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What sources of information do tourists consult when choosing a
travel destination? How can communication channels be used to reach
the tourist market for a specific region? This resource provides
new insight into these important questions and more on developing
tourism marketing strategies using the key factors of communication
and channel systems. Communication and Channel Systems in Tourism
Marketing features both conceptual and applied research which
provides an excellent base for tourism marketers and destination
planners to evaluate and improve their overall tourism marketing
programs. Tourism and hospitality scholars discuss communication
distribution channels, media selection, information needs and
sources, importance of travel brochures and slogans, brochure
design, and the effectiveness of communication messages in tourism
marketing. The advantages and disadvantages of a wide variety of
communication channels are explored including word-of-mouth,
brochures/pamphlets, travel agents, magazines, radio, television,
and slogans. Some of the topics covered in this book that
demonstrate the use of communication and channel systems in tourism
marketing are: building repeat visitor relationships image
formation distribution channels communication messages and their
effectiveness design of destination- and attraction-specific
brochures communicating unique selling propositions in slogans This
groundbreaking book presents original, empirical research that
incorporates communications and channels systems as integral
components of tourism marketing. The diversity and originality of
these tourism research cases will be helpful to destination
promoters, tourism decisionmakers, and tourism planners worldwide.
Communication and Channel Systems in Tourism Marketing is also a
valuable supplementary text for students in courses on leisure,
recreation, hospitality, tourism, and marketing.
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