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Integrated Marketing Communication (Paperback, 4th Edition) Loot Price: R700
Discovery Miles 7 000
Repayment Terms: R66 pm x 12*
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Integrated Marketing Communication (Paperback, 4th Edition): N. Van Heerden, D. Mulder, C.M. Sephapo

Integrated Marketing Communication (Paperback, 4th Edition)

N. Van Heerden, D. Mulder, C.M. Sephapo

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Loot Price R700 Discovery Miles 7 000 | Repayment Terms: R66 pm x 12*

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Expected to ship within 7 - 10 working days

A solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner.

Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering.

Aimed at undergraduate marketing students, but will also be of benefit to postgraduate students and practitioners as a reference work.

General

Imprint: Van Schaik Publishers
Country of origin: South Africa
Release date: 2019
Editors: N. Van Heerden • D. Mulder • C.M. Sephapo
Dimensions: 210 x 148 x 28mm (L x W x T)
Format: Paperback
Pages: 382
Edition: 4th Edition
ISBN-13: 978-0-627-03332-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Business communication & presentation > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 0-627-03332-6
Barcode: 9780627033322

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