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Global Business - An Economic, Social, and Environmental Perspective (Paperback)
Loot Price: R1,570
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Global Business - An Economic, Social, and Environmental Perspective (Paperback)
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The Global Business: An Economic, Social, and Environmental
Perspective is the 2nd edition of the book titled "Foundations of
International Business" published by Information Age Publishing,
Inc. in 2015. We have approached the 2nd edition from a forward
looking perspective by incorporating economic, social, and
environmental issues, which have strong links to stakeholders and
are guided by the Triple Bottom-Line (TBL) concept. A TBL approach
emphasizes the importance of Profit, People, and Planet, or PPP.
The Triple Bottom Line concept is highlighted throughout each
chapter. Successful Multinational Enterprises (MNEs) are
increasingly linking the company's profit maximization goal (the
economic or Profit maximization components) to the social
well-being of the community and corporate social responsibility
initiatives of the firm (the social or People components), as well
as the environmental consideration of scarce resources, climate
change and sustainability (the environmental or Planet component).
This approach enables readers to assess global business
opportunities and risks in a comprehensive and integral manner. We
also have made important modifications in terms of content
organization of this book, as described below.
General
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