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Consumer Decision Neuroscience - Ausgewahlte Beitrage (German, Paperback, 1. Aufl. 2022) Loot Price: R1,023
Discovery Miles 10 230
Repayment Terms: R96 pm x 12*
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Consumer Decision Neuroscience - Ausgewahlte Beitrage (German, Paperback, 1. Aufl. 2022): Nadine R. Gier

Consumer Decision Neuroscience - Ausgewahlte Beitrage (German, Paperback, 1. Aufl. 2022)

Nadine R. Gier

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Loot Price R1,023 Discovery Miles 10 230 | Repayment Terms: R96 pm x 12*

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Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden in die Kaufer- und Konsumentenverhaltensforschung die Identifikation verhaltensrelevanter, neurophysiologischer Variablen zu ermoeglichen, um darauf aufbauend eine Theorieerweiterung zu schaffen. In ausgewahlten Beitragen werden Kaufer- und Konsumentenentscheidungsprozesse anhand verschiedener methodischer, neurowissenschaftlich fundierter Herangehensweisen empirisch untersucht, um die Entscheidungsprozesse umfassend beschreiben, effektiver unterstutzen und erfolgreich vorhersagen zu koennen.

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: August 2022
First published: 2022
Authors: Nadine R. Gier
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 238
Edition: 1. Aufl. 2022
ISBN-13: 978-3-658-38205-6
Languages: German
Categories: Books > Reference & Interdisciplinary > Communication studies > Decision theory > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-658-38205-8
Barcode: 9783658382056

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