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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Escape from the Ivory Tower - A Practical Guide for Scientists Who Want to Make Their Science Matter (Paperback, New)
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Escape from the Ivory Tower - A Practical Guide for Scientists Who Want to Make Their Science Matter (Paperback, New)
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Most scientists and researchers aren't prepared to talk to the
press or to policymakers - or to deal with backlash. And many
researchers have the horror stories to prove it. As Nancy Baron
points out, scientists who decide they want to inform those outside
their own research arena and help guide public discourse need to
learn a new set of skills. No matter what your scientific specialty
is, writes Baron, the keys to success are thinking clearly, knowing
what you want to say, understanding your audience, and using
everyday language to get your main points across. Developing these
skills is the object of this book. According to Baron, scientists,
journalists and policymakers represent three very different
cultures. Speaking effectively to journalists and policymakers -
the people who make scientists' findings available to the general
public - requires scientists to learn a new language. In this clear
and understandable guide to 'communicating science', Baron explains
to scientists how to engage an audience, how to tell why a
particular finding matters, and how to describe research in an
interesting way. She explains to journalists how to develop the
same skills for explaining science. The book includes case studies
from journalists and from some of the more than 4,000 scientists
Baron has trained in communication workshops. Many of her trainees
have gone on to become well-known spokespeople for science-related
issues. The book is accompanied by an interactive website
maintained by Baron herself.
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