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Books > Business & Economics > Business & management > Business strategy
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Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Paperback, 2nd Revised edition)
Loot Price: R794
Discovery Miles 7 940
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Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Paperback, 2nd Revised edition)
Expected to ship within 12 - 17 working days
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Amazon - one of the world's most valuable companies - is worth more
than Walmart, Netflix, Target, Nike and Costco combined. What are
the secrets to its success? How can these insights be applied to
other businesses in the e-commerce sector? The retail industry is
facing unprecedented challenges. Across all sectors and markets,
retailers are shifting their business models and customer
engagement strategies to ensure they survive. Amazon offers unique
insight into the company's persistent dissatisfaction with the
status quo and innovation and how it has fundamentally changed the
ways in which we shop. This fully updated second edition explores
Amazon's response to the coronavirus pandemic, the convergence of
physical and digital retail, e-commerce economics and
sustainability, as well as future policy implications. Written by
industry-leading retail analysts and with the first edition now
translated into more than a dozen languages, Amazon is an
invaluable resource for discovering the lessons that can be learned
from the company's unprecedented rise to dominance.
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