The Handbook of Research on Digital Media and Advertising: User
Generated Content Consumption bridges the gap between professional
and academic perceptions of advertising in new media environments
through defining the evolution of consumerism within the context of
media change. Containing findings from international experts, this
Handbook of Research provides coverage of practical issues related
to consumer power shifts, economic issues related to media
exposure, and definitions to understand the dynamics involved with
consumerism.
General
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