Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Handbook of Research on Digital Media and Advertising - User Generated Content Consumption (Hardcover) Loot Price: R6,785
Discovery Miles 67 850
Repayment Terms: R636 pm x 12*
Add to cart
Handbook of Research on Digital Media and Advertising - User Generated Content Consumption (Hardcover): Neal Burns, Terry...

Handbook of Research on Digital Media and Advertising - User Generated Content Consumption (Hardcover)

Neal Burns, Terry Daugherty, Matthew Eastin

 (sign in to rate)
Loot Price R6,785 Discovery Miles 67 850 | Repayment Terms: R636 pm x 12*

Bookmark and Share

Expected to ship within 10 - 17 working days

The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

General

Imprint: Information Science Reference
Country of origin: United States
Release date: July 2010
First published: July 2010
Editors: Neal Burns • Terry Daugherty • Matthew Eastin
Dimensions: 280 x 216 x 41mm (L x W x T)
Format: Hardcover
Pages: 768
ISBN-13: 978-1-60566-792-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Promotions
LSN: 1-60566-792-7
Barcode: 9781605667928

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R754 R684 Discovery Miles 6 840
The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R605 Discovery Miles 6 050
The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition): Andrew Chadwick
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,292 Discovery Miles 32 920
Losing the News - The Future of the News That Feeds Democracy (Hardcover): Alex S. Jones
Losing the News - The Future of the News…
Alex S. Jones Hardcover R802 Discovery Miles 8 020
Do You Make These Mistakes in English? - The Story of Sherwin Cody's Famous Language School (Hardcover): Edwin L....
Do You Make These Mistakes in English…
Edwin L. Basttistella Hardcover R1,179 Discovery Miles 11 790
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R534 Discovery Miles 5 340
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R714 Discovery Miles 7 140
Rethinking Advertising as Paratextual Communication (Paperback): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R787 Discovery Miles 7 870
Rethinking Advertising as Paratextual Communication (Hardcover): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Hardcover R2,355 Discovery Miles 23 550
Research Handbook on Luxury Branding (Paperback): Felicitas Morhart, Keith Wilcox, Sandor Czellar
Research Handbook on Luxury Branding
Felicitas Morhart, Keith Wilcox, … Paperback R1,080 Discovery Miles 10 800

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners