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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Handbook of Research on Digital Media and Advertising - User Generated Content Consumption (Hardcover) Loot Price: R7,360

Discovery Miles 73 600

Repayment Terms: R690 pm x 12*

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Handbook of Research on Digital Media and Advertising - User Generated Content Consumption (Hardcover): Neal Burns, Terry...

Handbook of Research on Digital Media and Advertising - User Generated Content Consumption (Hardcover)

Neal Burns, Terry Daugherty, Matthew Eastin

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Loot Price R7,360 Discovery Miles 73 600 | Repayment Terms: R690 pm x 12*

Expected to ship within 10 - 15 working days

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The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

General

Imprint:	Information Science Reference
Country of origin:	United States
Release date:	July 2010
First published:	July 2010
Editors:	Neal Burns • Terry Daugherty • Matthew Eastin
Dimensions:	280 x 216 x 41mm (L x W x T)
Format:	Hardcover
Pages:	768
ISBN-13:	978-1-60566-792-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-60566-792-7
Barcode:	9781605667928