Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 (Paperback)

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company's sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	June 2022
First published:	2022
Editors:	Nedra Bahri-Ammari
Dimensions:	279 x 216mm (L x W)
Format:	Paperback
Pages:	320
ISBN-13:	978-1-79989-554-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	1-79989-554-8
Barcode:	9781799895541

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