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Books > Business & Economics > Business & management > Business negotiation
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CORE - How a Single Organizing Idea can Change Business for Good (Paperback)
Loot Price: R1,116
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CORE - How a Single Organizing Idea can Change Business for Good (Paperback)
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CORE is shortlisted for the Best Business Book Awards in the
Engaging Change category. At the core of the world's most admired
businesses lies a powerful Single Organizing Idea. These
organizations deliver sustainable economic and social benefit; they
unite people, attract investment, inspire innovation, pioneer new
efficiencies, and enjoy positive reputation. Such businesses are
admired but they remain a rare breed. Though the tides of change
are engaging the minds of business leaders, most are still trapped
behind their brands and an approach to corporate social
responsibility that is out of step with a connected society that
increasingly questions 'who' these businesses really are and what
drives their purpose. This book is about how businesses can adopt a
Single Organizing Idea and, more importantly, why they have to.
Drawing on stories and case studies, and with reference to the UN's
Sustainable Development Goals, its no-nonsense approach sets aside
the ideals to confront the realities of business reform. It
demonstrates the power and potential that a Single Organizing Idea
can bring to any business prepared to take its head out of the sand
and proactively respond to today's challenges.
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