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Books > Business & Economics > Business & management > Business strategy
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Store Choice, Store Location and Market Analysis (Routledge Revivals) (Hardcover)
Loot Price: R4,373
Discovery Miles 43 730
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Store Choice, Store Location and Market Analysis (Routledge Revivals) (Hardcover)
Series: Routledge Revivals
Expected to ship within 10 - 15 working days
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This book, first published in 1988, brings together leading
researchers from both the retailing business and the academic world
to discuss the latest techniques of analysis and forecasting in the
fields of store choice, store location, and market analysis. Its
rationale is the major restructuring of the UK retailing industry
which has taken place over the past twenty years, and the profound
implications of that restructuring for the type of research
necessary to understand, maintain and enhance corporate
responsibility. The contributors present accounts of the
development of new and original methods for retail analysis and
forecasting purposes. They lay stress upon practical methods which
are accurate and robust, and which can operate with the type of
data typically available to retailers. The book will provide a
major work of reference for retailers, market researchers, retail
analysts, estate managers, urban planners and geographers in many
countries.
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