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How Novelty and Narratives Drive the Stock Market - Black Swans, Animal Spirits and Scapegoats (Hardcover)
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How Novelty and Narratives Drive the Stock Market - Black Swans, Animal Spirits and Scapegoats (Hardcover)
Series: Studies in New Economic Thinking
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'Animal spirits' is a term that describes the instincts and
emotions driving human behaviour in economic settings. In recent
years, this concept has been discussed in relation to the emerging
field of narrative economics. When unscheduled events hit the stock
market, from corporate scandals and technological breakthroughs to
recessions and pandemics, relationships driving returns change in
unforeseeable ways. To deal with uncertainty, investors engage in
narratives which simplify the complexity of real-time, non-routine
change. This book assesses the novelty-narrative hypothesis for the
U.S. stock market by conducting a comprehensive investigation of
unscheduled events using big data textual analysis of financial
news. This important contribution to the field of narrative
economics finds that major macro events and associated narratives
spill over into the churning stream of corporate novelty and
sub-narratives, spawning different forms of unforeseeable stock
market instability.
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