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A Long Stride - The Story of the World's No. 1 Scotch Whisky (Hardcover, Main) Loot Price: R240
Discovery Miles 2 400
You Save: R60 (20%)
A Long Stride - The Story of the World's No. 1 Scotch Whisky (Hardcover, Main): Nicholas Morgan

A Long Stride - The Story of the World's No. 1 Scotch Whisky (Hardcover, Main)

Nicholas Morgan

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List price R300 Loot Price R240 Discovery Miles 2 400 You Save R60 (20%)

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The history of Johnnie Walker, tracing its roots back to 1820, is also the history of Scotch whisky. But who was John Walker - the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world's No. 1 Scotch? A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars and the Great Depression, coming back stronger each time, to become the first truly global whisky brand, revolutionising the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created a Scotch whisky loved in every corner of the world

General

Imprint: Canongate Books Ltd
Country of origin: United Kingdom
Release date: October 2020
Authors: Nicholas Morgan
Dimensions: 220 x 162 x 25mm (L x W x T)
Format: Hardcover - Paper over boards
Pages: 336
Edition: Main
ISBN-13: 978-1-83885-207-8
Categories: Books > Health, Home & Family > Cookery / food & drink etc > General
Books > Food & Drink > General
LSN: 1-83885-207-7
Barcode: 9781838852078

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