The history of Johnnie Walker, tracing its roots back to 1820, is
also the history of Scotch whisky. But who was John Walker - the
man who started the story? And how did his business grow from the
shelves of a small grocery shop in Kilmarnock to become the world's
No. 1 Scotch? A Long Stride tells the story of how John Walker and
a succession of ingenious and progressive business leaders embraced
their Scottish roots to walk confidently on an international stage.
By doing things their own way, Johnnie Walker overturned the
conventions of late Victorian and Edwardian Britain, survived two
world wars and the Great Depression, coming back stronger each
time, to become the first truly global whisky brand,
revolutionising the world of advertising along the way. Ultimately
the story is a testament to how an obsession with quality and a
relentless drive to always move forward created a Scotch whisky
loved in every corner of the world
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