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Books > Reference & Interdisciplinary > Communication studies
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Prescribing HIV Prevention - Bringing Culture into Global Health Communication (Hardcover)
Loot Price: R3,067
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Prescribing HIV Prevention - Bringing Culture into Global Health Communication (Hardcover)
Series: Critical Cultural Studies in Global Health Communication
Expected to ship within 12 - 19 working days
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Critical health communication scholars point out that the
acceptance of HIV risk prevention methods are bound inside
inequitable structures of power and knowledge. Nicola Bulled's
in-depth ethnographic account of how these messages are selected,
transmitted and reacted to by young adults in the AIDS-torn
population of Lesotho in southern Africa provides a crucial example
of the importance of a culture-centered approach to health
communication. She shows the clash between traditional western
perceptions of how increased knowledge will increase compliance
with western ideas of prevention, and mixed messages offered by
local religious, educational, and media institutions. Bulled also
demonstrates how structural and geographical forces prevent the
delivery and acceptance of health messages, and how local
communities shape their own knowledge of health, disease and
illness. This volume will be of interest to medical anthropologists
and sociologists, to those in health communication, and to
researchers working on issues related to HIV.
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