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Advertising for Account Holders (RLE Marketing) - Routledge Library Editions: Marketing (Hardcover) Loot Price: R2,160
Discovery Miles 21 600
Repayment Terms: R202 pm x 12*
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Advertising for Account Holders (RLE Marketing) - Routledge Library Editions: Marketing (Hardcover): Nigel Linacre

Advertising for Account Holders (RLE Marketing) - Routledge Library Editions: Marketing (Hardcover)

Nigel Linacre

Series: Routledge Library Editions: Marketing

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Loot Price R2,160 Discovery Miles 21 600 | Repayment Terms: R202 pm x 12*

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The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: August 2014
First published: 1988
Authors: Nigel Linacre
Dimensions: 234 x 156 x 28mm (L x W x T)
Format: Hardcover
Pages: 194
ISBN-13: 978-1-138-78703-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 1-138-78703-5
Barcode: 9781138787032

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