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Marketing Budgeting (RLE Marketing) - A Political and Organisational Model (Hardcover) Loot Price: R3,411
Discovery Miles 34 110
Repayment Terms: R320 pm x 12*
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Marketing Budgeting (RLE Marketing) - A Political and Organisational Model (Hardcover): Nigel Piercy

Marketing Budgeting (RLE Marketing) - A Political and Organisational Model (Hardcover)

Nigel Piercy

Series: Routledge Library Editions: Marketing

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Loot Price R3,411 Discovery Miles 34 110 | Repayment Terms: R320 pm x 12*

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This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: August 2014
First published: 1986
Authors: Nigel Piercy
Dimensions: 234 x 156 x 28mm (L x W x T)
Format: Hardcover
Pages: 538
ISBN-13: 978-1-138-79089-6
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > General
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LSN: 1-138-79089-3
Barcode: 9781138790896

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