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Marketing Budgeting (RLE Marketing) - A Political and Organisational Model (Paperback) Loot Price: R936
Discovery Miles 9 360
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Marketing Budgeting (RLE Marketing) - A Political and Organisational Model (Paperback): Nigel Piercy

Marketing Budgeting (RLE Marketing) - A Political and Organisational Model (Paperback)

Nigel Piercy

Series: Routledge Library Editions: Marketing

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List price R1,049 Loot Price R936 Discovery Miles 9 360 | Repayment Terms: R88 pm x 12* You Save R113 (11%)

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This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
First published: 1986
Authors: Nigel Piercy
Dimensions: 234 x 156 x 28mm (L x W x T)
Format: Paperback
Pages: 538
ISBN-13: 978-1-138-99563-5
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > General
LSN: 1-138-99563-0
Barcode: 9781138995635

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