Style refers to ways of speaking - how speakers use the resource of
language variation to make meaning in social encounters. This 2007
book develops a coherent theoretical approach to style in
sociolinguistics, illustrated with copious examples. It explains
how speakers project different social identities and create
different social relationships through their style choices, and how
speech-style and social context inter-relate. Style therefore
refers to the wide range of strategic actions and performances that
speakers engage in, to construct themselves and their social lives.
Coupland draws on and integrates a wide variety of contemporary
sociolinguistic research as well as his own extensive research in
this field. The emphasis is on how social meanings are made
locally, in specific relationships, genres, groups and cultures,
and on studying language variation as part of the analysis of
spoken discourse.
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