When thinking about lowering or changing consumption to lower
carbon footprints, the obvious offenders come easily to mind:
petroleum and petroleum products, paper and plastic, even food, but
not clothes. When people evaluate ways to lower their personal
carbon footprint by changing purchasing habits, they are bombarded
with information to avoid petroleum and petroleum products,
plastics, paper, even food, but not clothes. Most consumers do not
think of clothes as a source of environmental damage. Yet, clothes
are made with petroleum products through chemically-laden
industrial processes that generate significant pollution. The
fashion industry is among the largest organic water polluters in
the world, accounting for significant greenhouse gas emissions and
generating massive amounts of waste as a function of the frequent
discarding of used clothing. In the Dirty Side of the Garment
Industry: Fast Fashion and Its Negative Impact on Environment and
Society, author Nikolay Anguelov exposed the ecological damage from
the fast-fashion business model. In this book, The Sustainable
Fashion Quest: Innovations in Business and Policy, the author takes
this one step further by focusing on solutions. This book uses the
familiar (yet complex) industry of fashion as a lens to examine how
business pressures and national and international policies can have
both positive and negative social and ecological impacts. It
provides an analysis of extant and emerging policies to address the
divergence in the ongoing quest to maximize economic development
and minimize the social costs of the industrialization process. It
also examines emerging technologies and innovative business models
that have the potential to revolutionize how fashion is perceived,
manufactured, and consumed. This book begins with an introductory
letter that outlines the social and environmental issues facing the
fashion industry, as well as emphasizing the seriousness and
urgency of addressing them. Each chapter then focuses on a major
aspect of the industry with an increasing emphasis on policy. The
chapters outline the impact of global-level and business-level
decisions on the industry's success, its social and environmental
impact, and its relationship to consumers. The goal of the book is
to define that transition, explain its challenges, and educate
readers on the possibilities to become powerful drivers of change
through their professional actions and their personal behavior as
consumers. While the book specifically analyzes the fashion
industry, it also explains the implications for other industrial
sectors. It uses a product everyone is familiar with (we all buy
clothes, after all) to examine the decisions, impacts, and policies
shaping the industry behind the scenes. The linkages are applicable
to other fast-moving consumer goods (FMCG) business sectors, such
as consumer electronics, which are starting to face sustainability
criticism for relying on a business model of promoting a high
frequency of repeat purchasing.
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