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Books > Business & Economics > Business & management > E-commerce
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Managing Diversity, Innovation, and Infrastructure in Digital Business (Hardcover)
Loot Price: R5,423
Discovery Miles 54 230
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Managing Diversity, Innovation, and Infrastructure in Digital Business (Hardcover)
Expected to ship within 10 - 15 working days
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In the digital age, consumers have morphed from passive receivers
of marketing messages to active suppliers of information about
product through various digital media, creating a need for
businesses to effectively manage a more diverse and creative range
of consumers. Managing Diversity, Innovation, and Infrastructure in
Digital Business is a collection of innovative research on new
avenues in overall digital infrastructures, digital modern business
infrastructures, business automation, and financial aspects of
modern businesses. Featuring research on topics such as electronic
word-of-mouth strategies, social media marketing, and digital
communication, this book is ideally designed for business
professionals, managers, and undergraduate and postgraduate
business students seeking current research on business in the
digital environment.
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