Managing Diversity, Innovation, and Infrastructure in Digital Business (Paperback)

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	December 2018
First published:	2019
Editors:	Nilanjan Ray
Dimensions:	254 x 178mm (L x W)
Format:	Paperback
Pages:	287
ISBN-13:	978-1-5225-8797-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce
LSN:	1-5225-8797-7
Barcode:	9781522587972

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