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Pink 2.0 - Encoding Queer Cinema on the Internet (Paperback)
Loot Price: R591
Discovery Miles 5 910
You Save: R57
(9%)
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Pink 2.0 - Encoding Queer Cinema on the Internet (Paperback)
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List price R648
Loot Price R591
Discovery Miles 5 910
You Save R57 (9%)
Expected to ship within 12 - 17 working days
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In an era where digital media converges with new technologies that
allow for cropping, remixing, extracting, and pirating, a second
life for traditional media appears via the internet and emerging
platforms. Pink 2.0 examines the mechanisms through which the
internet and associated technologies both produce and limit the
intelligibility of contemporary queer cinema. Challenging
conventional conceptions of the internet as an exceptionally queer
medium, Noah A. Tsika explores the constraints that publishers,
advertisers, and content farms place on queer cinema as a category
of production, distribution, and reception. He shows how the
commercial internet is increasingly characterized by the
algorithmic reduction of diverse queer films to the dimensions of a
highly valued white, middle-class gay masculinity-a phenomenon that
he terms "Pink 2.0." Excavating a rich set of online materials
through the practice of media archaeology, he demonstrates how the
internet's early and intense associations with gay male consumers
(and vice versa) have not only survived the medium's dramatic
global expansion but have also shaped a series of strategies for
producing and consuming queer cinema. Identifying alternatives to
such corporate and technological constraints, Tsika uncovers the
vibrant lives of queer cinema in the complex, contentious, and
libidinous pockets of the internet where resistant forms of queer
fandom thrive.
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