This book provides a review of the current theory and practice of
experiential tourism and how it is marketed. Many societies today
are characterised by widespread individual wealth of an order
previously confined to the elite with the consequence that
ownership of 'ordinary' physical goods is no longer a
distinguishing factor. Instead people are now seeking the
'extraordinary' with examples being bodies enhanced through
surgery, personal fitness trainers, and, in the case of leisure and
tourism, seeking unique and unusual places to visit and activities
to undertake. This trend manifests in the increasing consumption of
services and the addition of experiential elements to physical
goods by businesses aware of societal changes. The trend is
enhanced by rapidly changing technology and economic production
methods providing new sectors of the world's population with access
to the consumption experiences that are repeatedly featured in the
media. This is the experience economy, characterised by a search by
consumers for fantasies, feelings, and fun. This book was based on
a special issue of Journal of Hospitality Marketing &
Mangement.
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