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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Safety and Security in Tourism - Recovery Marketing after Crises (Hardcover)
Loot Price: R3,992
Discovery Miles 39 920
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Safety and Security in Tourism - Recovery Marketing after Crises (Hardcover)
Expected to ship within 12 - 17 working days
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Natural disasters, wars and conflicts, epidemics, and other major
crises can devastate a tourism service or destination. Though there
is extensive literature and research on preparation and coping with
tourism crises, there is a gap in information on how to best market
and recover from the destruction of caused to tourism businesses
and destinations. This book fills the gap by comprehensively
examining how to rebuild the market for a tourism service or
destination after a catastrophe. This important book presents
leading experts from around the world providing useful instruction
on effective ways to plan for future crisis response and strategies
for recovering business. A crisis may arise from several types of
destructive occurrences, from natural physical destruction of
important infrastructure to acts of terrorism. Because of the broad
range of potential problems, there is no single strategy for which
to deal with crises. The book explores a wide range of
catastrophes, from Hurricane Katrina to tsunamis to war, taking a
detailed look at management and administrative strategies which can
help stimulate tourism recovery. This book explores stealth and
catastrophic risks, risk perceptions, mediating the effects of
natural disasters on travel intention, and various marketing
strategies designed to bring customers back. This volume may become
one of the most crucial resources in a tourism professional's
library. The book is extensively referenced and includes several
tables and figures to clearly explain data. This book is essential
reading for tourism researchers, tourism educators, tourism
industry managers, and tourism industry administrators. This book
was published as a special issue of the Journal of Travel &
Tourism Marketing.
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