Handbook of Research on Technology Applications for Effective Customer Engagement (Hardcover)

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	September 2020
First published:	2021
Editors:	Norazah Mohd Suki
Dimensions:	279 x 216 x 24mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	391
ISBN-13:	978-1-79984-772-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	1-79984-772-1
Barcode:	9781799847724

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!