In 2005, Goodyear's research and development (R&D) engine was
not performing up to its full potential. The R&D organization
developed high-quality tires, but the projects were not always
successful. Goodyear embarked on a major initiative to transform
its innovation creation processes by learning, understanding, and
applying lean product development principles. Within five years,
Goodyear saw its product development cycle times slashed by 70
percent, on-time delivery performance rise close to 100 percent,
and throughput improve three-fold - all achieved with no increase
in the R&D budget. Lean-Driven Innovation: Powering Product
Development at The Goodyear Tire & Rubber Company describes in
great detail how the Goodyear team was able to achieve such
significant improvements. Revealing the ups and downs of this
successful transformation, the book shares experiences of how this
seismic change was managed, how people were engaged, and how
Goodyear dramatically reinvigorated its product development and
innovation processes-and, in the process, delivered substantial
more value to customers and to the company. The book also explains
how lean product development helped Goodyear dramatically improve
revenue by having every new product available when the market
needed it. Presenting wide-ranging perspectives from all levels of
leadership, this book is ideal for anyone in R&D daring to take
on a lean initiative in R&D or who is struggling with a lean
transformation that is not delivering to its full potential. Since
the book focuses on universal lean principles, it is as insightful
to other manufacturing and nonmanufacturing disciplines in any
industry as well. The book presents invaluable insights gained by
the author during his 36 years within Goodyear, of which 10 have
been directly involved in trying to develop, implement, and sustain
lean to achieve the company's business objectives. It distills
ideas, practices, failures, and successes into key principles that
lean product development practitioners can easily implement. After
reading this book, you will gain a practical path for applying lean
to the innovation processes of your organization, including where
to begin and what to do, regardless of the industry and the status
of your transformation. Watch Norbert Majerus discuss Lean-Driven
Innovation at: https://youtu.be/yIlJEMJIcyA
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