Technological advances have resulted in higher development of
online businesses. As such, new entrepreneurs need to develop a
different set of skills and strategies to be successful in the
realm of digital business. Global Entrepreneurship and New Venture
Creation in the Sharing Economy is a pivotal reference source for
the latest scholarly research on knowledge and skills essential to
entrepreneurs for new business start-ups in the globalized and
digital age. Featuring extensive coverage on a broad range of
topics such as branding, social capital, and e-commerce, this
publication is ideally designed for professionals, researchers, and
academicians seeking current research on developing the right
mindset, culture, and behaviors for business success in the digital
age.
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