Global Entrepreneurship and New Venture Creation in the Sharing Economy (Hardcover)

Technological advances have resulted in higher development of online businesses. As such, new entrepreneurs need to develop a different set of skills and strategies to be successful in the realm of digital business. Global Entrepreneurship and New Venture Creation in the Sharing Economy is a pivotal reference source for the latest scholarly research on knowledge and skills essential to entrepreneurs for new business start-ups in the globalized and digital age. Featuring extensive coverage on a broad range of topics such as branding, social capital, and e-commerce, this publication is ideally designed for professionals, researchers, and academicians seeking current research on developing the right mindset, culture, and behaviors for business success in the digital age.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	July 2017
Editors:	Norhayati Zakaria • Leena Ajit Kaushal
Dimensions:	279 x 216 x 25mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	244
ISBN-13:	978-1-5225-2835-7
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > General Promotions
LSN:	1-5225-2835-0
Barcode:	9781522528357

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