Originally published by Stevenson, Inc., this practical resource
provides nonprofit leaders and professionals with advice on
increasing media exposure, preparing staff to handle media
inquiries, and tips and best practices for preparing for media
interviews. Important topics covered include: * Copy writing *
Media buyers * Rural media * Interviews * Press releases *
Conferences * Client spotlights * Crisis preparation * Media
relation policies * Press release policies * Social media *
Strategic plans * Media databases * Online and offline press kits *
Online tools * Staff preparation * Press conferences Please note
that some content featured in the original version of this title
has been removed in this published version due to permissions
issues.
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