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Books > Business & Economics > Business & management > E-commerce
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Handbook of Research on Effective Advertising Strategies in the Social Media Age (Hardcover)
Loot Price: R8,758
Discovery Miles 87 580
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Handbook of Research on Effective Advertising Strategies in the Social Media Age (Hardcover)
Series: e-Book Collection - Copyright 2015
Expected to ship within 12 - 17 working days
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Social media pervades people's awareness and everyday lives while
also influencing societal and cultural patterns. In response to the
social media age, advertising agents are creating new strategies
that best suit changing consumer relationships. The Handbook of
Research on Effective Advertising Strategies in the Social Media
Age focuses on the radically evolving field of advertising within
the new media environment. Covering new strategies, structural
transformation of media, and changing advertising ethics, this book
is a timely publication for policymakers, government officials,
academicians, researchers, and school practitioners interested in
furthering their research exposure and analyzing the rapidly
evolving advertising sector and its reflection on social media.
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