Broadens the horizons of Chinese culture enthusiasts without
expertise in animation, and helps to dismantle stereotypical
perceptions of Chinese animated film culture as established in the
discourses of Western animation studios. Answers the rising need
for conducting thorough studies of Chinese mass culture and
mechanisms of soft power and indoctrination, and thus helps to
understand the cultural identity and heritage of China, which is
becoming a global superpower and an aspiring world economic leader.
Complements a niche existing in the general knowledge on Asian
popular cultures.
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