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The View from ""On the Road - The Rhetorical Vision of Jack Kerouac (Paperback, New Ed)
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The View from ""On the Road - The Rhetorical Vision of Jack Kerouac (Paperback, New Ed)
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Through careful analysis of Jack Kerouac's "On the Road," Omar
Swartz argues that Kerouac's influence on American society is
largely rhetorical. Kerouac's significance as a cultural icon can
be best understood, Swartz asserts, in terms of traditional
rhetorical practices and principles. To Swartz, Kerouac is a rhetor
who symbolically reconstructs his world and offers arguments and
encouragements for others to follow. Swartz proposes that "On the
Road "constitutes a "rhetorical vision," a reality-defining
discourse suggesting alternative possibilities for growth and
change. Swartz asserts that the reader of Kerouac's "On
the"""Road""becomes capable of responding to the larger, confusing
culture in a strategic manner. Kerouac's rhetorical vision of an
alternative social and cultural reality contributes to the identity
of localized cultures within the United States.
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