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Books > Professional & Technical > Agriculture & farming > Organic farming
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American Organic - A Cultural History of Farming, Gardening,Shopping, and Eating (Hardcover)
Loot Price: R976
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American Organic - A Cultural History of Farming, Gardening,Shopping, and Eating (Hardcover)
Series: CultureAmerica
Expected to ship within 10 - 15 working days
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In 1947, when J. I. Rodale, editor of Organic Gardening, declared,
“the Revolution has begun,” a mere 60,000 readers and a ragtag
army of followers rallied to the cause, touting the benefits of
food grown with all-natural humus. More than a half century later,
organic farming is part of a multi-billion-dollar industry,
spreading from the family farm to agricultural conglomerates, and
from the supermarket to the farmer’s market to the dinner tables
of families all across America. In the organic zeitgeist the adage
“you are what you eat” truly applies, and this book reveals
what the dynamics of organic culture tells us about who we are.
Rodale’s goal was to improve individuals and the world. American
Organics shows how the organic movement has been more successful in
the former than the latter, while preserving connections to
environmentalism, agrarianism, and nutritional dogma. With the
unbiased eye of a cultural historian, Robin O’Sullivan traces the
movement from agricultural pioneers in the 1940s to hippies in the
1960s to consumer activists today—from a countercultural moment
to a mainstream concern, with advocates in highbrow culinary
circles, agri-business, and mom-and-pop grocery stores. Her
approach is holistic, examining intersections of farmers,
gardeners, consumers, government regulations, food shipping venues,
advertisements, books, grassroots groups, and mega-industries
involved in all echelons of the organic food movement. In American
Organic we see how organic growing and consumption has been
everything from a practical decision, lifestyle choice, and status
marker to a political deed, subversive effort, and social
philosophy—and how organic production and consumption are
entrenched in the lives of all Americans, whether they eat organic
food or not. Robin O’Sullivan is full-time lecturer in the
history department at Troy University.
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