Beyond the Familiar - Long-Term Growth through Customer Focus and Innovation (Hardcover)

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant "customer promise"Build "customer trust" by reliably delivering that promise"Continuously improve" the promise, while still reliably delivering itDrive the market by "innovating" beyond the familiarSupport all this with an "open organization" that promotes frank discussion based on clear facts and market feedback.

Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	March 2011
First published:	April 2011
Authors:	P Barwise
Dimensions:	235 x 160 x 19mm (L x W x T)
Format:	Hardcover
Pages:	174
ISBN-13:	978-0-470-97631-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	0-470-97631-4
Barcode:	9780470976319

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