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A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry (Hardcover) Loot Price: R3,822
Discovery Miles 38 220
Repayment Terms: R358 pm x 12*
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A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry...

A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry (Hardcover)

P. Donze

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Loot Price R3,822 Discovery Miles 38 220 | Repayment Terms: R358 pm x 12*

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While it was almost nonexistent at the beginning of the 1980s, the Swiss watch industry effortlessly dominates the global market today. This remarkable comeback is the topic of this book, which focuses on the development of the Swatch Group, the world's largest watch company, since its founding in 1983. This text offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: April 2014
First published: April 2014
Authors: P. Donze
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Hardcover
Pages: 152
ISBN-13: 978-1-137-38906-0
Categories: Books > Business & Economics > Business & management > General
Books > Humanities > History > History of specific subjects > History of specific institutions
Books > History > History of specific subjects > History of specific institutions
LSN: 1-137-38906-0
Barcode: 9781137389060

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