Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Business & management

Buy Now

A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry (Hardcover) Loot Price: R3,939

Discovery Miles 39 390

Repayment Terms: R369 pm x 12*

Add to cart

A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry...

A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry (Hardcover)

P. Donze

(sign in to rate)

Loot Price R3,939 Discovery Miles 39 390 | Repayment Terms: R369 pm x 12*

Expected to ship within 12 - 17 working days

Description
Details
Customer Reviews

While it was almost nonexistent at the beginning of the 1980s, the Swiss watch industry effortlessly dominates the global market today. This remarkable comeback is the topic of this book, which focuses on the development of the Swatch Group, the world's largest watch company, since its founding in 1983. This text offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	April 2014
First published:	April 2014
Authors:	P. Donze
Dimensions:	216 x 140 x 15mm (L x W x T)
Format:	Hardcover
Pages:	152
ISBN-13:	978-1-137-38906-0
Categories:	Books > Business & Economics > Business & management > General Books > Humanities > History > History of specific subjects > History of specific institutions Books > History > History of specific subjects > History of specific institutions Promotions
LSN:	1-137-38906-0
Barcode:	9781137389060