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Books > Business & Economics > Business & management > Management & management techniques > Operational research

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Strategies for High-Tech Firms - Marketing, Economic, and Legal Issues (Hardcover) Loot Price: R6,734

Discovery Miles 67 340

Repayment Terms: R631 pm x 12*

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Strategies for High-Tech Firms - Marketing, Economic, and Legal Issues (Hardcover): P.M. Rao, Joseph A Klein

Strategies for High-Tech Firms - Marketing, Economic, and Legal Issues (Hardcover)

P.M. Rao, Joseph A Klein

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Loot Price R6,734 Discovery Miles 67 340 | Repayment Terms: R631 pm x 12*

Expected to ship within 12 - 19 working days

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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	February 2013
First published:	2013
Authors:	P.M. Rao • Joseph A Klein
Dimensions:	246 x 174 x 23mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	248
ISBN-13:	978-0-7656-1797-2
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Operational research Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries Promotions
LSN:	0-7656-1797-8
Barcode:	9780765617972