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Black Culture, Inc. - How Ethnic Community Support Pays for Corporate America (Hardcover)
Loot Price: R575
Discovery Miles 5 750
You Save: R120
(17%)
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Black Culture, Inc. - How Ethnic Community Support Pays for Corporate America (Hardcover)
Series: Culture and Economic Life
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List price R695
Loot Price R575
Discovery Miles 5 750
You Save R120 (17%)
Expected to ship within 10 - 15 working days
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A surprising and fascinating look at how Black culture has been
leveraged by corporate America. Open the brochure for the Alvin
Ailey American Dance Theater, and you'll see logos for corporations
like American Express. Visit the website for the Apollo Theater,
and you'll notice acknowledgments to corporations like Coca Cola
and Citibank. The Martin Luther King, Jr. Memorial and the National
Museum of African American History and Culture, owe their very
existence to large corporate donations from companies like General
Motors. And while we can easily make sense of the need for such
funding to keep cultural spaces afloat, less obvious are the
reasons that corporations give to them. In Black Culture, Inc.,
Patricia A. Banks interrogates the notion that such giving is
completely altruistic, and argues for a deeper understanding of the
hidden transactions being conducted that render corporate America
dependent on Black culture. Drawing on a range of sources, such as
public relations and advertising texts on corporate cultural
patronage and observations at sponsored cultural events, Banks
argues that Black cultural patronage profits firms by signaling
that they value diversity, equity, and inclusion. By functioning in
this manner, support of Black cultural initiatives affords these
companies something called "diversity capital," an increasingly
valuable commodity in today's business landscape. While this does
not necessarily detract from the social good that cultural
patronage does, it reveals its secret cost: ethnic community
support may serve to obscure an otherwise poor track record with
social justice. Banks deftly weaves innovative theory with detailed
observations and a discerning critical gaze at the various agendas
infiltrating memorials, museums, and music festivals meant to
celebrate Black culture. At a time when accusations of
discriminatory practices are met with immediate legal and social
condemnation, the insights offered here are urgent and necessary.
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