Globalization and Public Relations in Postcolonial Nations (Hardcover, New)

By concentrating on issues in postcolonial nations, the authors decenter western notions of public relations practice and embrace the cultures, economies, and political structures that have been profoundly influenced by the legacy of colonialism. Instead, the authors conceptualize public relations as a communicative and relationship-building practice that can bridge the political- and cultural-economic spheres of globalization, recasting practice as a central tenet of a global social justice agenda. The purpose of this study is to examine critically how public relations is shaping globalization efforts and practices in countries that have historically experienced western control.

General

Imprint:	Cambria Press
Country of origin:	United States
Release date:	August 2012
First published:	October 2012
Authors:	Patricia A. Curtin • T. Kenn Gaither
Dimensions:	229 x 152 x 27mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards
Pages:	416
Edition:	New
ISBN-13:	978-1-60497-816-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Politics & government > Political structure & processes > Colonization & independence Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-60497-816-3
Barcode:	9781604978162

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