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Entrepreneurial Strategic Decision-Making - A Cognitive Perspective (Hardcover)
Loot Price: R3,025
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Entrepreneurial Strategic Decision-Making - A Cognitive Perspective (Hardcover)
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Strategic choices made by entrepreneurs have major consequences for
SME performance. This book explores the factors that influence
entrepreneurial strategic decisions using a cognitive theoretical
framework. The proposed model, based on a dual processing approach,
integrates motivation, emotions and information processing modes
and is tested in several empirical studies. The results show the
model's potential for furthering interesting research agendas in
entrepreneurial cognition research. The authors also reveal that
entrepreneurial cognitions can be elicited and represented in the
form of cognitive maps. The structural complexity of the cognitive
maps (cognitive complexity) is an important prerequisite of
effective strategic decisions and is a core concept for the
advancement of our knowledge in entrepreneurial cognition. The book
is an informed and interesting exploration of entrepreneurial
cognition with both theoretical and methodological contributions to
this field of research. Entrepreneurial Strategic Decision-Making
will be of great interest to undergraduate students and academics
in the field of entrepreneurship. Policymakers will learn from this
book to understand the distinctions between various types of
entrepreneurial decision-makers and the way they make strategic
decisions.
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