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The benefits and challenges of leveraging social media recruitment practices (Paperback)
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The benefits and challenges of leveraging social media recruitment practices (Paperback)
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Thesis (M.A.) from the year 2012 in the subject Business economics
- Personnel and Organisation, printed single-sided, grade: B,
University of Limerick, course: MA in Business Management,
language: English, abstract: In the last decade labour market
shortages and recruitment difficulties have led to a more
competitive and challenging recruitment market worldwide. These
forces make it more important than ever for recruiting teams in
organisations to be effective, efficient and creative in the search
for talent. As a response, there is a shift from traditional
recruiting methods to a new social recruiting approach. This paper
will focus on the differences between traditional and social
methods of recruiting, identify the key reasons behind the change
and discuss the benefits as well as the potential risks. To measure
the success of social recruiting the paper will look at reports
from leading social recruiting solution companies and case studies
of various sized organisations. This paper concludes that there has
been a significant shift in usage from traditional recruiting
techniques to social recruiting, that social recruiting is
increasingly being used by both large and small organisations and
is fast becoming a favoured medium of both employers and
job-seekers alike. It also concludes that organisations cannot
ignore the importance of creating a social recruitment strategy,
owing to its role in improving cost of hire, quality of hire and
time to hire. The findings are based on secondary research of
academic books, journals, reports and case studies covering the
areas of social media, recruitment and Linkedin. The significance
of this paper is that it will be a valuable source of information
for all organisations looking to leverage social recruiting - and
in particular Linkedin's hiring solutions - to start recruiting.
The attached literature review as part of this study is also a good
starting point for anyone looking to explore the topics of
recruitment, social m
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