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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Market Research in Practice - How to Get Greater Insight From Your Market (Hardcover, 2nd Revised edition)
Loot Price: R1,618
Discovery Miles 16 180
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Market Research in Practice - How to Get Greater Insight From Your Market (Hardcover, 2nd Revised edition)
Series: Market Research in Practice
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Lively and accessible, Market Research in Practice is a practical
introduction to market research tools, approaches and issues.
Providing a clear, step-by-step guide to the whole process - from
planning and executing a project through to analysis and presenting
the findings - it explains how to use tools and methods effectively
and obtain the most reliable results. This fully updated second
edition of Market Research in Practice features new chapters on the
uses of market research (new product development research, market
assessment, customer journey research, branding research, channel
research, and pricing research), international aspects and new
research trends (including coverage of social media research and
mobile surveys). It also includes the latest information on
carrying out market research design, desk research, sampling and
statistics, questionnaire design, data analysis and reporting.
Accompanied by a range of online tools and templates for reporting
on and determining statistical accuracy, and supported throughout
by examples from real market research projects, this is an
invaluable guide for students, researchers, marketers and users of
market research.
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