Typography is the most effective tool that graphic designers use to
express ideas and convey a message. The ability to choose the right
typeface for the right job, to design readable and legible pages,
and to marry type and image to create visually compelling results
are skills that every designer must master. This book introduces
the student to the basic principles of typography with clear
examples from international practitioners, interviews with
designers and typographers, plus exercises to reinforce the
concepts covered. With its attractive layout, approachable text and
skillful use of typography on every spread, the author sets the
standard to inspire the beginning student of design.
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