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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry

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Comeback: the Rise and Fall of the American Automobile Industry (Paperback, New edition) Loot Price: R825

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Comeback: the Rise and Fall of the American Automobile Industry (Paperback, New edition): Paul Ingrassia, Joseph White

Comeback: the Rise and Fall of the American Automobile Industry (Paperback, New edition)

Paul Ingrassia, Joseph White

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List price ~~R897~~ Loot Price R825 Discovery Miles 8 250 | Repayment Terms: R77 pm x 12* You Save R72 (8%)

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In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.

Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.

General

Imprint:	Touchstone
Country of origin:	United States
Release date:	July 2002
First published:	October 1995
Authors:	Paul Ingrassia • Joseph White
Dimensions:	216 x 140 x 30mm (L x W x T)
Format:	Paperback - Trade
Pages:	532
Edition:	New edition
ISBN-13:	978-0-684-80437-8
Categories:	Books > Humanities > History > History of specific subjects > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry Books > History > History of specific subjects > General Promotions
LSN:	0-684-80437-9
Barcode:	9780684804378