This volume is the first to examine the commercial home from an
international perspective, paying attention to the frequently
occurring but often neglected forms of commercial accommodation
including farmstays, historic houses, and self-catering
accommodation. Conceptually, it helps to explain a range of
behaviours and practices, for example the importance of setting and
the nature of the host/guest exchange. The idea of home provides a
conceptual bridge to related themes, for example identity, gender,
emotional management and cultural mobilities whose investigation in
a commercial home context offers fascinating insights into
hospitality, tourism and society.
This book is structured around three themes. The first is
dimensions of the commercial home and includes discussion of issues
pertaining to forms and characteristics and female
entrepreneurship. The second theme considers the commercial home as
an investigative lens to examine wider issues of society,
hospitality and tourism such as the commercial home as a tool for
rural economic development. The third theme, extending the
commercial home paradigm, looks at new areas of development,
including the Malaysian Muslim home as a site for economic and
political action and the use of the home in marketing regional
localities.
Commercial Homes in Tourism is the first book to give
recognition to this distinct, economically important and expanding
form of tourism business by bringing together recent, international
research on this common form of commercial tourism accommodation.
Given the global nature of the commercial home phenomenon, and
owing to the originality of its theoretical contributions and
practical insights, this book will be of interest across a broad
range of subjects and disciplines interested in the examination of
the home phenomenon, including students, academics and business
practitioners.
General
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