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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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Jim Rouse - Capitalist/Idealist (Paperback)
Loot Price: R1,981
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Jim Rouse - Capitalist/Idealist (Paperback)
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Jim Rouse: Capitalist/Idealist is the story of a very special
businessman. A successful capitalist a real estate developer Jim
Rouse led his life as a practicing idealist. He sought to help
people enrich their lives. He wanted people to live in an enjoyable
environment and to experience the joy in caring for each other. But
he knew that to raise the capital to accomplish those goals his
companies had to be profitable. As an enthusiast of urban renewal,
he worked to rid core downtown areas of American cities of blight
and despair. He created indoor malls in the new post-war suburbs
that would be focal points for community life. He developed a whole
new city Columbia, Maryland to show what an American city could be
like. For one thing, it would be a city totally integrated
racially, a city in which anyone could buy or rent on any street.
In retirement, Rouse founded the Enterprise Foundation to produce
profits that would be used to provide the poorest of Americans with
a decent place to live. Rouse was one of America's first
practitioners of social enterprise.
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