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Lobbying for Good - How Business Advocacy Can Accelerate the Delivery of a Sustainable Economy (Paperback)
Loot Price: R1,059
Discovery Miles 10 590
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Lobbying for Good - How Business Advocacy Can Accelerate the Delivery of a Sustainable Economy (Paperback)
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The business case for Sustainability or Corporate Responsibility
will never be strong enough to support an isolated business in its
competition against the unscrupulous. The progressive vanguard
reaches a point where it can advance no further without rendering
itself uncompetitive. That is, unless advocacy and public policy
intervention change the rules and shift the bar for the allowable
lowest common denominator. With the base reset, so is the bar of
aspiration. New rules enable new behaviours, with players competing
on a fairer, more sustainable footing. This groundbreaking book,
Lobbying for Good, describes how far-sighted businesses are
rebooting the game, throwing off cultural inhibitions and sticking
their head above the parapet to advocate progressive legislative
change. The authors describe a strategic opportunity to get on
board the next wave of CSR - the most radical and impactful yet --
and explain how finely-tuned and well-delivered Lobbying for Good
can be an extremely cost-effective brand-enhancement tool. Against
a backdrop of general mistrust in business lobbying, learn how
leaders are making it work and Lobbying for Good.
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