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Saving Community Journalism - The Path to Profitability (Paperback)
Loot Price: R864
Discovery Miles 8 640
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Saving Community Journalism - The Path to Profitability (Paperback)
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America's community newspapers have entered an age of disruption.
Towns and cities continue to need the journalism and advertising so
essential to nurturing local identity and connection among
citizens. But as the business of newspaper publishing collides with
the digital revolution, and as technology redefines consumer habits
and the very notion of community, how can newspapers survive and
thrive? In Saving Community Journalism, veteran media executive
Penelope Muse Abernathy draws on cutting-edge research and analysis
to reveal pathways to transformation and long-term profitability.
Offering practical guidance for editors and publishers, Abernathy
shows how newspapers can build community online and identify new
opportunities to generate revenue. Examining experiences at a wide
variety of community papers--from a 7,000-circulation weekly in
West Virginia to a 50,000-circulation daily in California and a
150,000-circulation Spanish-language weekly in the heart of
Chicago--Saving Community Journalism is designed to help
journalists and media-industry managers create and implement new
strategies that will allow them to prosper in the twenty-first
century. Abernathy's findings will interest everyone with a stake
in the health and survival of local media.
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