This book offers an overview and a theoretical conceptualization of
the policies, practices and positioning strategies involved in
branding Chinese mega-cities. This interdisciplinary book details
the economic, cultural and social background of the development of
Chinese mega-cities, as well as presenting the mechanisms of
governance and urban growth strategies. Therein, the main
discussion centres on the contemporary practice of city branding
and development in China in relation to the rest of the world. This
includes the way stakeholders and actors are engaged in city
branding; the 'societal forces' that impact the city branding
process; the way cities compete internationally; and how
mega-cities build brands to strategically position themselves
globally. Scholars and advanced students in areas of business,
marketing, geography, political science and urban studies will find
this book invaluable. The book will also be of interest to
qualified practitioners with responsibilities in city branding and
promotion, regional innovation and growth strategies, city planning
and city architecture, and those involved in destination marketing
and promotion activities. Contributors: P.O. Berg, E. Bjoerner, J.
Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B.
Li, J. Li, M. Li, O. Loefgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth,
C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson,
W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang
General
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