The success of VietnaM's August Revolution of 1945 can be
attributed in part to Ho Chi Minh's reconstitutive rhetoric, a form
of rhetorical discourse that gave the Vietnamese people a new sense
of identification. This reawakened identity in turn influenced a
renewed demand for nationalism and independence. This study
explores the reconstitutive rhetoric of Ho Chi Minh. In doing so,
it advances rhetorical theory founded on nonWestern premises and
examines the cultural differences responsible for creating a
rhetoric whose focus is nonEurocentric.
Most current thinking on reconstitutive discourse has focused on
Western premises. Decaro challenges some of these premises and adds
a new dimension to reconstitutive understanding. Ho Chi Minh
utilized the cultural heritage of the Vietnamese people as a means
of creating his persona--a powerful aspect of his ability to
persuade. In understanding Ho Chi Minh's unique form of discourse,
it is then possible to see how he was able to unify his country in
order to sustain a protracted conflict with the goal of securing
national independence.
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