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The Internationalization of the Firm : A Reader - A reader (Paperback, 2nd Revised edition)
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The Internationalization of the Firm : A Reader - A reader (Paperback, 2nd Revised edition)
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The second edition of The Internationalization of the Firm: A
Reader offers a detailed analysis of the forces at work in the
process of internationalisation. This is the only publication
currently available which contains a broad selection of the seminal
articles in this field. The Internationalization of the Firm
provides comprehensive coverage of the crucial issues in
international business research: direct foreign investment,
cultural issues and joint ventures, while at the same time
presenting the material in a clear and accessible way. The articles
are divided into sections, each of them covering the key topics at
the heart of internationalization: the main concepts, the
internationalization process, foreign market servicing, the
multinational firm and the impact of culture on
internationalization. The Internationalization of the Firm: A
Reader is indispensable reading for all advanced undergraduates,
postgraduate and MBA students of international business.
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