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The Internationalization of the Firm : A Reader - A reader (Paperback, 2nd Revised edition) Loot Price: R2,221
Discovery Miles 22 210
You Save: R256 (10%)
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The Internationalization of the Firm : A Reader - A reader (Paperback, 2nd Revised edition): Peter Buckley, Pervez Ghauri

The Internationalization of the Firm : A Reader - A reader (Paperback, 2nd Revised edition)

Peter Buckley, Pervez Ghauri

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List price R2,477 Loot Price R2,221 Discovery Miles 22 210 | Repayment Terms: R208 pm x 12* You Save R256 (10%)

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The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: October 1998
First published: September 1998
Authors: Peter Buckley • Pervez Ghauri
Dimensions: 244 x 188 x 28mm (L x W x T)
Format: Paperback
Pages: 440
Edition: 2nd Revised edition
ISBN-13: 978-1-86152-401-0
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals
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LSN: 1-86152-401-3
Barcode: 9781861524010

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