The second edition of The Internationalization of the Firm: A
Reader offers a detailed analysis of the forces at work in the
process of internationalisation. This is the only publication
currently available which contains a broad selection of the seminal
articles in this field. The Internationalization of the Firm
provides comprehensive coverage of the crucial issues in
international business research: direct foreign investment,
cultural issues and joint ventures, while at the same time
presenting the material in a clear and accessible way. The articles
are divided into sections, each of them covering the key topics at
the heart of internationalization: the main concepts, the
internationalization process, foreign market servicing, the
multinational firm and the impact of culture on
internationalization. The Internationalization of the Firm: A
Reader is indispensable reading for all advanced undergraduates,
postgraduate and MBA students of international business.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
