Occasionally, a great idea will sell itself. The other 99% of
the time, you have to find a way to persuade others that it is, in
fact, a great idea. Most executives spend the vast majority of
their time creating their work, and almost no time on the
presentation. Through an engaging and humorous narrative, Peter
Coughter presents the tools he designed to help advertising and
marketing professionals develop persuasive presentations that
deliver business. Readers will learn how to hone their individual
natural presentation style, how to organize a powerful
presentation, how to harness the elegant power of simplicity, how
to truly connect with an audience, how to rehearse effectively, and
most importantly, how to win.
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